Wednesday, August 11: Day 18

Transformational Leadership
   NAACP, Gandhi's Salt March

  Instructor:  Hannah Riley Bowles

  Key Take Aways: 

• Gandhi Salt March.  Protest against the British salt tax in colonial India which began with the Salt March to Dandi on March 12, 1930.  Very, very powerful.  It played to 2 strengths...Duration/Speed.  The march was planned to take weeks to complete.  This allowed the march to gain momentum and allow the foreign press to get to India to see the event (think this was 1930 and time/speed was much different.)  I think the powerful picture were critical in making this successful.  Over the weeks the number of people marching continued to grow.   Simplicity.  Taxing of salt.  Salt is such a basic need--everyone can relate to.  It made the British appear greedy taxing a poor country on a basic need.    
• John Kotter's 8 Steps to Transforming Your Organization.  1.  Establish a Sense of Urgency.  2.  Form a Powerful Guiding Coalition.   3.  Create a Vision and Strategies for Change.  4. Communicate Vision and Lead by Example.  5.  Empower Others to Act to Fulfill Vision.  6.  Plan for and Create Visible, Short-term Wins.  7.  Leverage Progress for More Change.  8.  Institutionalize New Approaches.  Leading Change by John Kotter is a great book!
• Elements of transformational leadership:  Charisma, Optimism/Excitement, New Perspective & Mentoring. 

Negotiations III
   Negotiating with the Govt.  Wells Fargo, Citigroup, Wachovia

Instructor:  Guhan Subramanian

Key Take Away: 

• Set up Deal.  What process will you use.  Very important is successful negotiations. 
• Types of Negotiations:  Interests, Rights, and Power.  As you move down this list, it is almost impossible to move back up the list when negotiating a deal. 

Communicating Your Message

  Instructor:  David Gergen CNN.  Worked for 4 US Presidents:  Richard Nixon, Gerald Ford, Ronald Reagan, and Bill Clinton. 

Key Take Aways:   1.   "Get it first, but first get it right."  2.  Deadlines are a serious matter for the press.  3.  Consider:  Headline, Picture and Lead Graph when developing press releases.  4.  Anticipate tough questions and be ready with answers.  5.  Thought on adverse publicity "The higher the monkey climbs the tree, the more you see of its rear end."  6.  The government doesn't have the right to lie, it does have a right to remain silent.

Gergen thought Colin Powell, Elizabeth Dole, Mike McCurry and Donna Shala have received good press over the years.  They play straight with reporters.  They are accessible.  They speak with authority.  They treat reporters with respect.  And they combines a good sense of humor with a thick hide.